Lichfield College


You’ll learn how to build and communicate a brand narrative for a variety of fashion organisations and you’ll gain experience of digital technologies and platforms. Topics you may study include consumer behaviour, segmentation, trend forecasting, marketing planning, visual merchandising, digital marketing, brand development, international fashion marketing and public relations. The final year facilitates students’ exploration of the potential future markets, changes and business strategies employed to maximise profit. Marketing in different sized organisations and for different market levels will also be included, with opportunities to provide marketing consultancy and start or support a new enterprise. Graduates will be highly employable, and strong practitioners - with exemplary transferable skills. The course aims to produce successful professionals and entrepreneurs in a truly exciting field of work.

Journalism, Media And Communication & Politics And International Relations Ba Hons

However, the most important requirement is a proven enthusiasm for and knowledge of fashion. This is why almost all fashion courses, apart from the business-focused degrees, ask you to submit a portfolio of your work and attend an interview to discuss this portfolio. Studying an art and design subject is often essential, especially for the creative degrees such as fashion design, and is the easiest way to build up a portfolio of work.

Students will investigate the current volatility in the marketplace, and the need for agile supply chains where supplier and customer teams explore opportunities for realigning processes. They will research the importance of adopting the triple bottom line, i.e. planet, people and profit, to ensure the long-term success of the business and future well-being of society in line with the UN’s SDG 12. This module aims to provide a foundation for students to develop their understanding of marketing research methods for academic and professional purposes. Students will explore a number of areas of marketing research including; the use of both primary and secondary data; an introduction to quantitative and qualitative research; and creating research samples. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice. The module provides an introduction to the market research industry and relates research skills learned in the module to real-life application in business.

The Mineral Products Association

Our BTEC First Certificate is a widely-recognised qualification which will introduce you to the sector, along with optional topics such as marketing or recruitment. ‘Top up’ your existing qualifications for a full BA degree on our one-year Business Enterprise course. If you dream of running your own company, this course will expand upon your skills to help you thrive in business and the enterprising service sector. ‘Top up’ your existing qualifications for a full BA degree on our one-year Aviation and Airport Management course.

Your Student Experience

Organisations are the workplaces for today’s and tomorrow’s employees. As a consequence of increased competition, new technologies and increasingly diverse workforces, the environment in which organisations operate is challenging. This module seeks to explore the many factors which influence the actions, behaviour and decisions taken by people in the work-place. It focuses on the complex interactions and relationships between people and groups, both within and between organisations. Furthermore, it explores the impact of the external environment, particularly the expectations and behaviour of wider society, with its roles as a potential customer and citizen. The term fashion is used interchangeably with clothing, mode, dress, style and costume and yet it captures the spirit of the times, through seasonal collections in the major cities of London, Paris, Milan and New York.

Business Visits And Events Partnership Bvep

Intrigued by the science behind dishes and how food travels from farm to fork? Featuring a 48-week placement, this course explores a broad range of subjects – from product development to sustainability and nutrition – and opens the doors to a wide variety of careers. ‘Top up’ your existing qualifications for a full BA degree on our CMI-accredited one-year Events Management course. Enhance your skills for managing a range of events from meetings and exhibitions to sports events and festivals.

Education & Social Services Ba Hons

Students can choose to work Independently or form collaborative partnerships to realise their proposition in developing the project through to completion. This unit introduces students to the fashion marketing theories and processes. Students will explore the marketing mix, market research and marketing strategies for different size organisations, before researching the influence marketing has on profit, reputation and the customer relationship. This unit explores fundamental aspects of advertising, the history, theories, purpose, scope and optimum channels. Students will investigate audiences and markets, as well as the psychological influence, impact and ethics of story-telling in marketing campaigns.

The range of perspectives in project management studies are analysed both in theory and in practice. The application of theories is enhanced through the use of case study examples in the public, private and third sectors, encompassing an analysis of project management in a range of organisational structures. Emphasis on knowledge in this area is extended further to the criticality of the project manager’s skills in managing the range of both internal and external stakeholders. As such, this module will draw and build on student’s knowledge previously acquired through responsible leadership, entrepreneurial, finance and people management modules. You will then learn to apply these techniques to areas of the fashion industry such as branding, advertising, fashion media, marketing, visual merchandising, events, public relations, retail environments and colour and trend forecasting.

Computer & Information Sciences Phd, Mphil

Focusing on childcare and education from birth to the age of five, this college course will give you Early Years Educator status and a licence to practise in the sector, with weekly placements to boost your experience. Studying in our state-of-the-art mock plane cabin and other training facilities, you can gain the essential skills to land your first job in a cabin crew team or go onto further study. Embark on a career in the glamorous beauty therapy industry with our practical college course. Covering essential techniques such as skincare, waxing and manicure/pedicure, our course gets you working hands-on in our superb training/commercial salons to prepare you for the industry.

This self-directed approach extends to a focused use of manufacturing technologies and/or traditional construction techniques to enable mastery. This may be applied to aspirational but commercial industry/live briefs with emphasis on range building to a defined consumer in line with a personal design philosophy. Here at the college we are committed to putting you, the student, at the heart of all we do. We believe that learning should be both challenging and fun and that the time you spend at college should be wholly rewarding. If you are unsure what step to take next, please feel free to call in and talk to our friendly Learner Services team who are available to guide you through your options. This module explores markets and market economics, encouraging discussion of how individual consumers, industrial firms, governments, and other networks and organisations affect consumer culture and shape market dynamics.

You can expect a decent number of contact hours – usually between 20 and 25 hours – in your first year of a fashion degree. On top of this, you will be expected to do a fair bit of independent study, whether that’s at home or in the fashion studios. This could include reading journal articles and books, conducting research, preparing for assessments, working on individual projects and meeting peers to complete group work.

BEI is a member organisation for companies exporting infrastructure, capacity building and international development, with a particular focus on the dynamic and growing markets of Asia, the Middle East, Africa, Latin America and South East Europe. The Cosmetics, Toiletry & Perfumery Association represents companies involved in making, supplying and selling cosmetic and personal care products. For COVID-19 information, visit their webpage on advice for the cosmetics industry.

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